About Us

What Could I Be? is a specialist publisher of career guidance and information for young people and parents. 


We produce age appropriate publications for young people in secondary schools.


We want to encourage young people to begin their own stories while they still believe they can do, and be, anything.  We also want to support parents and carers with information about careers and training so they are up-to-date with the world of work outside of their own careers and experiences.


Research shows the transition years are an ideal time to encourage children and their parents to think about the workplace as a giant opportunity for social mobility, the removal of gendered stereotypes, economic development and innovation. 


We draw on academic research, government reports, trade unions, sector experts, educators, employers, designers, writers, illustrators and people from different walks of life to create engaging and visual content.