About Us

WCiB the i-Zine publisher of career guidance

for 11 to 15 year olds and their parents.


We produce age specific publications for young people in high schools.


We want to encourage young people to begin their own stories while they still believe they can do, and be, anything.  


We also want to support parents and carers with information about careers and training so they are up-to-date with the world of work outside their own careers and experiences.


Research shows the transition years in high school (Years 7 and 8) are an ideal time to encourage children and their parents to think about the workplace as a giant opportunity for social mobility, the removal of gendered stereotypes, economic development and innovation. 


To create our content we draw on academic research, government reports, trade unions, sector experts, educators, employers, designers, writers and illustrators. 


Recent Media Articles


BLM Forum 


Business Daily 


Skills Development Scotland and Education Scotland